Sands is the leading stillbirth and neonatal death charity in the UK.

For over 40 years, Sands has been the informed voice of bereaved parents and families and provided accredited bereavement and mental health support.

Sands exists to:

  • to support anyone affected by the death of a baby for as long as they need
  • to work in partnership with healthcare professionals, NHS and Governments to ensure that bereaved parents and families receive the best possible care
  • to promote improvements in practice, campaigns and research to help reduce the number of babies dying

Sands’ vision is to make the UK the safest place in the world to give birth by halving the number of babies that die during pregnancy or birth by 2025. Our ambition is to give every baby the best possible start to life, and every mother across the country, no matter what their background is or where they live, access to the best possible maternity care.

Although our ambition is high, we have a strong track record of success. Sands has helped lower baby deaths from 20 babies a day in 1978 to 14 in 2018 and is proud of its history of sector-wide policy, campaigns and multidisciplinary collaborations.

Bereavement support following the death of a baby is highly specialised. Our free bereavement support resources are vital to the mental health and wellbeing of bereaved parents and healthcare professionals. No other organisation provides dedicated bereavement support to individuals and families at the point of need throughout their bereavement and grief journey, regardless of how long ago their baby died. Sands is there for them, whether before they deliver, or many years later as they look back on their loss.

Help and support available from Sands.

If you need support after the death of a baby, Sands have numerous options available.

If you would like to talk to someone you can call the helpline on 0808 164 3332.

Not comfortable or confident enough to talk on the phone? But want to reach out for support, you can send an email to [email protected]

You can also download the bereavement app for android devices and Apple devices.

The app allows anyone affected by the death of a baby to find the right information and support at the right time. 

The bereavement app contains information and support on 

  • Saying goodbye to your baby
  • Returning to work
  • Making difficult decisions
  • Having a funeral for your baby
  • Post-mortems
  • How to support children
  • and much more  

Ways you can support

You don’t have to bungee jump or donate loads of money to support this amazing charity. (You can if you want to.)

Sharing a social media post is a great way to help spread the word and let anyone that may need help and support, know where to get it.

Become a volunteer and offer support.

Fundraise, bungee jump, bake sales or anything else you can imagine to raise funds.

One-off or regular donations are always welcome and greatly appreciated.

Become a member with a one-time payment or an annual subscription. By becoming a member you receive regular e-newsletters keeping you up to date. An exclusive Sands pin badge. Spotlight on Sands printed publication. Invitations to the regular programme of events and to Sands annual general meeting and members conference.

They also have an online shop where you can purchase cards, books, clothing, gifts and merchandise. The bereavement support section has free resources available for anyone that needs them.

Cribbs & Co. Supporting Sands.

Cribbs & Co. understands that Sands do amazing work and their services are required more often than you may think. We have friends who have been directly affected by the loss of a baby and want to support this amazing charity as much as we can, and for as long as there is a need for their services.

Keep a lookout for a very exciting announcement from us about how we will be supporting Sands in the very near future.


Further information on help and support for families of premature babies.

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